Building Brands, Websites, and Visual Systems Designed to Perform.

From brand identity and custom websites to marketing and print, I design creative solutions that help growing businesses look sharper, work smarter, and get real results.

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A Lil' Taste of my work

Meritage Talent Solutions

Colonial Trolley

Hi-Line Marine & Transportation

Prospect Reach Marketing

Forbes Tavern & Events

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Yo!

The dude over there is me, Kyle Johnston, a graphic designer based in Newburyport, Massachusetts. I specialize in brand identity and custom website design, helping businesses turn big ideas into thoughtful visuals and websites built with purpose.

Before going freelance, I spent years in an agency environment working on creative campaigns for a wide range of clients from startups and growing small businesses to established Fortune 500 brands. That background shaped how I approach every project: with strategy first, strong creative execution, and a focus on real-world results.

If you’re here because you’ve got an idea brewing, a brand that needs a refresh, or a website that isn’t pulling its weight, let’s talk. I genuinely enjoy collaborating with good people and helping businesses grow through smart, thoughtful design. 🤙🏻

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What I Do

Brand Identity

Brand Identities

Visual Systems

Logo Design

Creative Direction

Web & Digital

Custom Website Design

UX / UI Design

Landing Pages

Website Maintenance

Marketing & Content

Social Media Graphics

Campaign Assets

Ads & Banners

Branded Content

Print & Physical

Stationery

Posters & Flyers

Packaging

Apparel

Client Love

Good projects are great. Happy clients are even better. Here’s what a few of mine had to say.

"Working with Kyle was a great experience. He’s a collaborative, thoughtful web designer who took my ideas for my book website, elevated them, and brought them to life with a strong focus on conversion. The final design is both beautiful and strategic. I could not be happier with the result."

Kara Yarnot

Founder & CEO, Meritage Talent Solutions

"I am so happy I worked with Kyle on my website makeover. He made the process so easy for me with such a busy schedule and made it enjoyable. He was very professional and had an answer for all my questions and design needs. He was honest about timeline and always met our dated goals. When the site was finished, he made it easy to navigate and update on my own and was always readily available to answer questions or help inputting/changing information on the site. Kyle really brought our website to a new level of professionalism and style that was very noticeable, impressive, and well received by clientele. He continues to check in frequently to make sure things are running smooth, answer any questions, and to see if anything is needed. I would strongly recommend working with Kyle for numerous reasons and am more than pleased to have his knowledge and creativity helping keep my business up to date and attractive on the internet!

Audrey Calhau

Owner, Forbes Tavern & Events

"I first worked with Kyle when he created the logo for my business. I had no real idea what I wanted, but he made what could have been an arduous process into a collaborative, creative exercise that resulted in something I could not even have even envisioned when we started. Because of that experience as his client, I have since enlisted Kyle as a partner on a number of creative print projects and digital branding needs for my own clients. He is a creative, dependable designer who doesn't rest until the client gets what they need. He's also a fun guy to be around. You won't regret working with him."

Tim Sweeney

Founder, Twin Thieves Media

FAQs

A quick breakdown of how I work, what I offer, and what the process looks like.

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What services do you offer?

I help businesses look good and work better everywhere their brand shows up.
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From brand identity and logos to custom websites, digital experiences, and marketing content, I design cohesive systems that actually make sense. That includes web design, UX/UI, landing pages, ongoing site support, social and campaign graphics, plus print pieces like packaging, apparel, and stationery. Basically, if it’s part of your brand’s visual world, I’m probably down to help design it.

How does your design process work?

My design process includes discovery, strategy, design, revisions, and final delivery. Every project starts with a discovery phase where I get to know your business, goals, and audience. From there, I move into strategy and concept development, building a visual direction that actually makes sense for your brand. Once the design is locked in, I refine, test, and apply it across whatever we’re building (brand, website, content, or all of the above). Each step is collaborative, with clear checkpoints, thoughtful revisions, and a final handoff that’s ready to use in the real world.

How long does a branding or website project take?

Most branding or website projects take around 8–10 weeks from kickoff to launch. That said, every project (and client) is different. Timelines can vary based on scope, feedback speed, and how much we’re building. I’ll always outline a clear timeline upfront so you know exactly what to expect before we get started.

How much do your services cost?

Design pricing varies based on scope, complexity, and timeline. All projects are quoted upfront with a detailed proposal outlining cost, deliverables, and schedule. I work closely with clients to put together a package that fits their budget while still making sure the scope and investment make sense on both sides.

What’s included in a custom website design, and do you offer ongoing support?

Custom website design includes strategy, UX/UI design, responsive layouts, and a fully custom build tailored to your brand. Ongoing website maintenance and support are also available to handle updates, tweaks, and long-term site care after launch.