
The Talent Trifecta
Kara’s book helps talent acquisition leaders level up how they attract, select, and retain great people at their company. To support that mission, she needed a website that positioned her as a thought leader and turned interest into action. My goal was to build a site that wasn’t just pretty, but actually worked and would convert curious visitors into buyers. The result is a cohesive, conversion-focused site that elevates her message and drives engagement.





